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SEO Basics: Google PageRank and RankBrain

Saying that Google dominates the online search market would be an understatement. When you look at search around the world, 77.61 percent of searches in 2018 took place on Google. Only 6.83 percent came from on Bing and Yahoo, combined. Data from NetMarketShare.com This makes Google and how its algorithm determines rank a key part...
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Why Hashtag Holidays Aren’t Only for Social Media

Source: Canva It’s #NationalPeanutButterLoversDay, but you’d be forgiven if you only thought it was Friday. Hashtag Holidays have become ubiquitous (if you’re curious what else is out there, Hubspot has a list for you). Mainly seen as a social media marketing play that can connect brands to users, there is also a search opportunity. Take...
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4 Google SEO Tools Every Business Needs

We’ve said it before, but Google’s dominance in search is (for now) unparalleled. Thankfully, the search giant also has a variety of tools any business can take advantage of and improve SEO. The resources listed below will help you evaluate your site, monitor SEO efforts, spot opportunities, and drive growth. Google Analytics If you haven’t...
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Tips and Tools You Need to Generate B2B Leads on LinkedIn

LinkedIn has made a name for itself in the B2B marketing game. It generates 80 percent of social media leads and 94 percent of B2B marketers are distributing content on the platform. On top of that, when Hubspot analyzed conversions it found that LinkedIn had a visitor-to-lead conversion rate of 2.47 percent. Facebook and Twitter...
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Man searching Google on a laptop.

What is SEO?

Photo by Benjamin Dada on Unsplash Search Engine Optimization (SEO) is the term given to the methods and techniques you can use to make your website rank higher in search results. The higher your page ranks, the more organic, or free, traffic you get. You could buy paid ads to appear at the top, but this isn’t nearly...
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Top White Label SEO Services

Photo by rawpixel on Unsplash What are White Label SEO Services? As of February 2019, there are on average over 40,000 searches taking place on Google every second. Chances are good that people are looking for things related to your client’s business. You don’t need to be an SEO expert, or have one on staff to take advantage of...
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