Why SEO Matters for Recruiters
People search for everything from recipes to jobs on Google. It’s estimated that the search giant handles over 3.5 billion searches every day.
Capitalizing on those job seekers is a smart move for any recruitment agency. To do this, you’ll need to create (and follow) an SEO strategy.
How SEO Helps Your Agency Grow
Just like there are billions of reasons people look for information on Google, there are billions of web pages that could provide the answers they are looking for.
Your agency needs to stand out. To beat the competition, you want your website ranking on the first page of search results.
You can do this by following SEO (Search Engine Optimization) best practices. By optimizing your content, title tags, and meta descriptions you can ensure people find your website, leading to more employers and jobs seekers engaging your services.
SEO Best Practices
There are many ways to optimize your site, here are just a few tips and best practices to get you started.
Keywords and Content
Before you start writing blog posts or updating your website, take some time to think about your brand, the services you offer, where you operate, and who you work with. This will make the content you eventually create more useful for people searching online, resulting in better conversions for your business.
For instance, if your agency specializes in matching experienced paralegals with real estate law firms in Columbus, Ohio you’ll want to use the keyword phrase “experienced real estate paralegals Columbus, Ohio” naturally throughout your site.
That way you don’t get people submitting resumes who live in Columbus, Georgia or paralegals who have worked exclusively with trial attorneys.
How to Use Keywords
Along with which keywords you choose, how you use them matters too. Use your keyword too often and it will be deemed “keyword stuffing” and negatively impact your site. The key is to strike the right balance, not only in the text but in your headings and the alt-image text as well.
Using a long-tail keyword, like “experienced real estate paralegals Columbus, Ohio” is a way to target very specific groups of people who are interested in your recruiting company’s services.
The clickable headlines you see in search results are title tags. They let people and search engines know what the page is about. Be sure to include a relevant keyword and information about the page or your company. Title tags also appear at the title for tabs in browsers.
Think of a meta description like a movie preview. It reveals just enough information so that you know what the page is about, but leaves you wanting more.
These descriptions appear in Google under the title tag. A well written meta description gives a searcher a general idea of what your website contains before they visit, helping them sort out what is and is not relevant.
When you leave this blank, Google will take text from the page for you. Usually, the result isn’t as informative or intriguing as handwritten meta descriptions.
You don’t need a background in web development to get started with keywords, title tags, meta descriptions, or other content-focused best practices.
But there is more to SEO than writing high-quality blog posts.
Like Moz explains in its guide, your website needs to speak to human searchers (through content) and the robots crawling your site for search engines.
In other words, no matter how great your content is, if you don’t have any technical optimization, people may never find your website.
In addition to the content creators, you’ll need someone in place who can investigate and resolve issues on the backend of your site. They will also need to understand and follow Google’s Webmaster Guidelines.
Plan for ongoing content needs and technical reviews when creating your SEO gameplan. You can develop these resources in-house, or use a third party.
Unless you already have people on staff with the skills and time to create and maintain an SEO strategy, contracting the work out is a better alternative.
A third-party will be able to optimize your site, create content, ensure it is mobile-friendly, and continually monitor performance making adjustments as needed. This gives you more time to focus on vital day-to-day operations.
At Best in Class SEO, we work with you to
If you have questions or want to discuss your options, contact us today.