SEM aka Paid Search, has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.
Our campaign strategies are designed to meet the needs of our clients. Our Paid Advertising services include: Paid Search Ads, Video Advertising, Display Ads, PPC, Re-marketing, Re-targeting, and Social Advertising.
Higher education institutions that are best able to leverage digital marketing expertise will have the best chance of success in this difficult period. Even without the aggressive digital budgets and name recognition of “Top 100” schools, smaller institutions can reap the benefits of digital marketing and attribution for superior reach and conversion of qualified prospects.
Traditional branding should only account for one of many potential marketing techniques. Many schools spend most of their marketing dollars on institutional branding. Of course, this plays a big role further down the sales funnel. But to begin the journey, your prospects—unlike consumers who are looking for, say, cars or watches—aren’t searching by brand, or school name. Nine out of 10 searchers don’t know which school they want to attend as they initiate their journey, according to Google research. They are searching based on broader keywords or programs, and that’s where it’s important to meet them during this part of their journey.
Institutions need to revamp their marketing approach. Direct mail, newspapers, billboards, bus or subway ads, broadcast TV—these are the traditional tools in the higher education toolkit, and they continue to have value in raising awareness. However, many of your target customers aren’t reading newspapers, they’re watching YouTube, playing Xbox or watching Netflix. And it’s a virtual certainty that, once awareness is raised, further research will take place online. Your mission is to be in the right digital channels for your target group. YouTube is likely to be one of those places; 67% of searchers visit a higher education website after seeing a video.