To avoid over-targeting existing visitors while increasing conversions. This particular university faced challenges driving engagement on their website and increasing enrollment, not only online, but also on campus.
Best In Class purchased ads across search, display and YouTube, which resulted in an increase in brand awareness and overall enrollments.
Additionally, re-marketing was implemented to not only support brand and generic efforts, but also re-engage prospective students to enroll in the various courses offered.
We achieved a Click Through Rate (CTR) of 0.11%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 6%, surpassing the client’s target. March 2017 saw post-click revenue – generated by both dynamic re-targeting and the prospecting campaign – produce a Return on Investment (ROI) of 21%.
“Best in Class SEO has built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we’re their top priority.”